How to add Mixpanel to your iOS app

What Mixpanel does for an iOS app

Mixpanel turns raw user actions into product insight. You send events such as signup_completed, trial_started, or note_created, attach properties, and then build funnels to see where users drop off, retention curves to see who comes back, and cohorts to compare segments. After a user signs in you call identify so their events attach to a stable profile across sessions and devices. The SDK sends data using a project token, which is safe to ship because it can write events but cannot read your reports.

Adding Mixpanel with AppFlight

AppFlight's built-in analytics connector is PostHog, so Mixpanel is added the way any external SDK is: you ask the AI to add the Mixpanel Swift package, initialize it with your project token, and track the events you care about. The project token is a client value that ships in the app. Any service account secret for the export or admin API stays server-side, never in the binary. From there the AI can wire your key events and the identify call into the right SwiftUI views.

A SwiftUI example

Initialize Mixpanel at launch, then track an event:

import Mixpanel
import SwiftUI

@main
struct MyApp: App {
    init() {
        Mixpanel.initialize(token: "YourProjectToken", trackAutomaticEvents: false)
    }
    var body: some Scene {
        WindowGroup { ContentView() }
    }
}

struct TrialView: View {
    var body: some View {
        Button("Start free trial") {
            Mixpanel.mainInstance().track(
                event: "trial_started",
                properties: ["plan": "pro"]
            )
        }
    }
}

Alternatives

PostHog covers the same analytics ground and adds feature flags, experiments, and self-hosting, which makes it AppFlight's default analytics connector. Firebase Analytics is free and integrates with the Google stack, though it is less flexible for ad hoc event analysis. Mixpanel is the choice when you want a refined, analytics-first reporting experience and strong cohort tooling without needing the extra surface area of an all-in-one platform.